Celebrity Brand Partnerships in the QSR Industry- Combo Meal Edition
In late March, I submitted part one of my senior capstone: a paper doing research on the status of celebrity brand partnerships in the quick-service restaurant industry. After writing this piece, I decided to delve deeper into research. and begin work on what i'm calling the 'Combo Meal Edition'. The Combo Meal addition will include excerpts from interviews with executives at Taco Bell, Papa John's, alongside interviews with industry experts and influencers, such as Justin McElroy of Munch Squad and My Brother, My Brother, and Me. Updates to come soon! Below is the current version of the paper.
Your browser does not support viewing this document. Click here to download the document.